These days, however, hang onto your wallet. A new breed of radio host is insisting that guests fork over a few hundred dollars---sometimes more---for the "privilege" of being on their show. Some guests, desperate for exposure for a new book or project, willingly pay the money. Then they're disappointed when they get little feedback from listeners,

Can you pounce on a breaking news event? Not everybody can, but if your subject has breaking news potential then you'd better be ready to take advantage of it.Don't bury the truth. That serves no one but you. Schedule that press conference and come clean...today. Jack Welch, when he was at GE, mastered the delivery of bad medicals news while balanc

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